The McCarthy Group
The McCarthy Group is a team of event production specialists led by Don McCarthy. They specialize in curating signature events that provide an unforgettable experience while streamlining the event planning process. They customize everything around their clients goals, aim to maximize event potential and manage all logistics for events of all sizes. For their branding project, we focused on the key words that described the feel of their brand: Luxury, sophisticated, elevated, dark, masculine and clean.
Scope of Work:
Brand photography
Brand logo
Color palette
Typography guide
Brand strategy